Twitter is THE buzz word and the online place to be at the moment within the EU-geeks, journalists, civil servants and last but not least EU public affairs professionals. Twitter is undoubtedly a great tool for promotion and exchange between people who may probably never have spoken to each other or met in real life without it.
However, as any good thing, Twitter shouldn’t be abused and serve one single purpose. Are you wondering if your Twitter life suffers from one of these disorders? Let’s diagnose and see where you stand!
Whereas social networks grow up with more and more users and features and community management becomes a real specialty/added value, the EU bubble also wants to have its piece of cake. What are the main social networks for EU affairs people? How are they using them? What for? Will the rising demand be satisfied?
When it comes to defining guidelines for the EU, everyone – i.e. EU institutions / professionals, commentators and citizens – agrees that the EU should promote values such as transparency and dialogue. The growing interest in online communication tools these last two years is a natural trend to make out of this trend a reality. For months, we have been hoping for a change, I also have. As time is passing by, I am however more and more concerned about the real will of the EU to enter into this new era.
This may sound obvious for many people: professional presentations (especially on Powerpoint) should always be innovative, interesting, instructive and generate discussions. At least in theory… The reality is often less flattering and I can’t remember the number of times where I had to wait for the end of lame presentations shaped as endless monologs, my last one being in an office of the European Commission.
Sorry to all euro-geeks, but this post is not related to any EU topic. That being said, the following video is the “must see” of the week. Why? Not just because it is the (awesome) result of 4 years working, but also because it combines two main characteristics of modern marketing :
2009 is now over and we will not regret it. What a strange year for many for us! The good news is 2010 has now started and it looks quite promising. 2009 was a year of transition for the EU: new MEPs were elected in June and the Lisbon treaty was finally ratified just before Christmas after years of discussions. Talking about communications, 2009 will be remembered as the year 1 in online communication, with a (partly) revamped Europa website and even more with an innovating EP campaign including social media.
