In a few years, we’ll not only remember 2009 as the year of the Lisbon Treaty but also as the year 0 in terms of European communication. Yes, it was a remarkable year with lots of premieres and innovative ways of communicating, especially coming from the European Parliament in order to bring citizens to vote. Not only did the EP’s web team occupy the full scope of social media, from the more obvious Facebook and Twitter (in every European language) to the more questionable MySpace, but they also innovated with a refreshing printed communication based on everyday issues (including energy, family or nutrition) and even more with street marketing actions!

One may not like the final result or doubt on some campaign themes. I still regret the absence of the net neutrality question in that campaign (cf. unofficial poster below the video) which was quite obvious within the Telecom package discussions. Still, such a creative campaign had previously never been realized by any EU institution…

6 months later, this success has become a case study which the EP web team presents througout Europe and which has been put online as a 3 minutes best-of video. Let’s do it even better in 5 years!

Maybe for the next election?

CC Flickr - Cédric Puisney