There has to be a very first one, this is it: the first post to announce the launch of this new blog! One more blog among hundreds you may think. This one will try to keep unique while focusing on its reason to be: understanding the new ways of communication in order to achieve a better EU.

The EU has reached the end of a cycle where it could decide for its citizens, audience,  without asking them for their needs, their feelings, their visions… In the last years, online communication has played an increasing role for individuals, companies, associations and even the EU institutions. These ones are adapting to this new situation and about to go beyond the current “web 2.0″ hype to achieve goals which were considered as unrealistic, like dialogue and transparency.

The big challenge is still ahead. Let’s stay tuned!